Tono Theory is our ongoing series about color theory and how to create beautiful and professional color stories! The foundation of any stunning color scheme is an understanding of color theory and how colors interact. We reviewed the basics in Part 1 and Part 2 of our Tono Theory series. Feel free to review these articles as a refresher at any time or to get caught up if you missed them!
The monochromatic color scheme is one of the easiest ways to apply color theory to your styling or craft! It is an excellent way to bring cohesion and intentionality to a piece. Not to mention it is an easy scheme to get started with if you are new to working with color theory. A monochromatic theme uses various tints, tones, and shades of one color throughout the piece.
Start your monochromatic color scheme by picking your base color. What is the shade that speaks to you the most? How do you want the piece to be read? Do you want variety or a single color? Both of these are valid ways to build a palette! Below we have two examples of a monochromatic scheme using the color pink. On the left, the color CORAL was chosen as a base and several versions of that color were added to bring depth and variety. These can be seen in the model's makeup and florals. On the right a single hue of BLUSH was chosen to create a completely cohesive composition.
Creating a monochromatic color scheme is a great tool for adding simplicity to your concept and making your content the focus. Below are two different implementations of the same idea. On the left we have an already simplified design, that is emphasized by the use of Lavender colored objects. If the berries chosen had been red, for example, the piece would have an entirely different feel and focus would be taken away from the ribbon. Using monochromatic objects can also bring simplicity to an otherwise complicated idea. On the right we have multiple, varied objects used for styling. Yet because they are all within the lavender color theme, the image reads as a unified piece and is more pleasing to the eye.
A monochromatic color scheme is a beautiful way to get started on your own journey with color theory. Check out more examples of monochromatic styling below and on our Instagram account. Show us your color theory styling using our silks by tagging @tonoandco. We can't wait to see what you create!