The Color Green

Color Story Inspirations
The Color Green

For the newest release of our Limited Edition Collection, The Color Green, we wanted to give you a behind-the-scenes look at our process and color inspirations. We are going to take you step-by-step and follow how our newest color collection was created from the ground up. 

Like any major creative project, it all starts with research! We look through hundreds of images of greens from all different artistic disciples to determine what we love, don't like as much, and what you, our customer, will identify with the most. We create our own research mood board and sit down with the whole team to share what we like and determine the direction we want to go. 

Tono + co research

We pulled some of our favorite images to show you the roots of our new colors. Pictured is The Color Green with our existing green collection, the Forest Collection. 

Inspiration image

Along the way we discovered that the original pigments used to dye fabric on a manufactured scale were created in the Renaissance era. In 1814 the pigment Emerald was developed with one of the main ingredients being arsenic. It wasn't until 1861 that arsenic was discovered to be harmful, with the chemical being used in everything from decadent gowns to children's toys! People loved the shade Emerald created so much, that it was still used till well into the 19th century before being banned after testing definitively proved that arsenic was extremely toxic. [The Secret Language of Color

After our research has been done and our direction set, our dye team takes over and begins with development. As always, all of our colors begin in paint and are then translated to dye pigment. Working with paint first allows us to fully understand how to mix the shades we are going for and leads the pigment-mixing process.  

Tono + co dye process

Once our recipes are set, our dye team begins producing the products. For this Limited Edition Collection, we are offering scarves in our Scout and Classic sizes as well as both Classic and Gossamer Ribbon. Our products are limited, so be sure to check out the collection on its launch date, November 9th!

Tono + co greens

Image credits for inspiration image:  Notoostudio, Henredon, Janelle Wylie, Berthe Morisot. Sources: The Secret Language of Color, Joann Eckstut and Arielle Eckstut, Black Dog and Leventhal Publishers, 2013


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